Using your Brand’s Story to Connect with Customers
If you’re going to market your brand to would-be customers, then you need to do a little bit of storytelling. If they can imagine themselves using your products and benefitting from them, then they’re already most of the way there to becoming local customers. But as well as products and services, modern businesses are also selling themselves and their ideals, because these are the things which make brand loyalty easier to foster. And the easiest way for a brand to [...]